ABSTRACT

The global digital transformation market is showing increasing performance every year, and growth forecasts have a long-lasting effect. In the conditions of digitalization of the economy, the relevance of research in the field of digital economy in general and digital trade in particular is increasing. The study developed a methodical approach to determining the level of development of digital trade on global markets by determining the integral indicator and clustering countries. The research is based on categories of theoretical and empirical levels of knowledge. With the help of cluster analysis, the classification of countries was carried out by methods of classification of multidimensional indicators, based on the definition of the concept of distance between objects, followed by the selection of their groups of clusters. Using the cluster method, countries were represented, which made it possible to visualize the result of the mental process when building a methodical approach to determining the level of development of digital trade on global markets. The proposed methodological approach makes it possible to assess the level of development of digital trade, taking into account the specifics of the development of a certain country. The implementation of the proposed approach will make it possible to conduct a more complete analysis of digital trade and ensure the sustainable development of the economic system.